A Response to the film Consuming Kids
By Elaina Daniels
Be wary parents, because they are coming for your children. They are coming very well equipped. Marketing, exploitation, manipulation, materialism. These are just a few of the words in the film, Consuming Kids, to describe what is being done to our children just about every second of every More »
Tags: Baby Einstein, Consuming kids, Marketing, marketing to kids, Product placement, The Commercialization of Childhood
Parents need to be as consumed with their kids as the corporations are
By Susan Frasca
They had me at “hello.”
Who could argue the validity of the claims and observations made in Consuming Kids: The Commercialization of Childhood? The statistics are well-known, from the rise in childhood health issues to the billions of dollars companies make from innocent, unsuspecting child consumers – well, more More »
Tags: advertising affects children, Child Health, corporate marketers, Family, Health, impact of media on kids, Marketing, marketing to children, negative impact of advertising on children
Consuming Kids Equips Parents for Marketing Battlefield
By Colleen Keefe
Did you know that our kids are exposed to nearly 3,000 ads per day or that marketers actually study and count on “The Nag Factor” to determine the just how many times a kid needs to nag for a parent to give in and buy?
CONSUMING KIDS, a Media More »
Tags: commercialization of childhood, corporate marketing, Family, impact of marketing on kids, Marketing, marketing to kids, Ourkids, Parent
