Consuming Kids, a film from The Media Education Foundation takes a powerful look at how corporations relentlessly target children and the impact of that marketing.
Companies spend about $17 billion annually marketing to children, a staggering increase from the $100 million spent in 1983.
Children ages 2-11 see more than 25,000 advertisements a year on TV alone, a figure that does not include product placement. They are also targeted with advertising on the Internet, cell phones, mp3 players, video games, school buses, and in school.
“Marketing to children is pervasive, powerfully effective, and pernicious. This film paints a
compelling picture of our children being initiated into consumerism almost from birth, as if it is a special club, and shows how important it is to stop the madness.”
- Kelly D. Brownell, Ph.D. | Professor of Psychology, Epidemiology and Public Health | Director
of Rudd Center for Food Policy and Obesity at Yale University.
We’re going to make this film available to our community for 5 days in September -from September 19 through September 23, and we will host an online discussion afterward. Be sure to sign up for our newsletter to receive information on how to view the film online.
Short Guest posts of 50-150 words can be emailed to email@example.com for inclusion on our “Reader Roundup” the week of September 26. Please include your first name and whether you are a parent, educator, specialist, teen, etc. You may also include one link in your profile. While we cannot guarantee that we will include all comments, we will do our best to showcase a variety of opinions.