Consuming Kids

 

Consuming Kids, a film from The Media Education Foundation takes a powerful look at how corporations relentlessly target children and the impact of that marketing.

Companies spend about $17 billion annually marketing to children, a staggering increase from the $100 million spent in 1983.

Children ages 2-11 see more than 25,000 advertisements a year on TV alone, a figure that does not include product placement. They are also targeted with advertising on the Internet, cell phones, mp3 players, video games, school buses, and in school.

 

“Marketing to children is pervasive, powerfully effective, and pernicious. This film paints a
compelling picture of our children being initiated into consumerism almost from birth, as if it is a special club, and shows how important it is to stop the madness.”
– Kelly D. Brownell, Ph.D. | Professor of Psychology, Epidemiology and Public Health | Director
of Rudd Center for Food Policy and Obesity at Yale University.

 

We’re going to make this film available to our community for 5 days in September (dates to be announced soon) and will host an online discussion afterward.  Be sure to sign up for our newsletter to receive information on dates available and how to view the film online.

 

Posted in Online Discussions on August 2nd, 2011 | Permalink | Comments »

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